It’s still inside a mall, but at least it has its own footprint. UPDATE: I just found out there is a flagship Toys “R” Us at the American Dream Mall. I almost don’t even want to take her to see it. All she’ll have is the memory of walking past the cookware section of Macy’s to see a few rows of toys. She doesn’t have the memory of what it’s like to walk into a Toys “R” Us that is bigger than your little kid brain can imagine. I’d go maybe once a year for myself - birthday cash, baby! - and a few times when we were gift-buying for others.īut it didn’t matter - just walking around the store was awesome as a kid.Īnd it was almost equally awesome as an adult, as my oldest - he’s 13 - still has memories of the one that used to be on Route 1.īuy my youngest doesn’t. To be clear: While I was spoiled as a kid, it wasn’t like I had carte blanche at Toys “R” Us. I would go through it, circling the things I wanted. Oh the catalog! Remember the catalog that would come in the mail?! In my memory it had the same heft as the White Pages. (To be clear: Going to K-B was fine, and if you accidentally ended up in Child World, you weren’t complaining, but no other toy store in suburbia held the sway that Toys “R” Us did. Without exaggeration, if a toy existed, there was a 99.9% chance it was going to be at Toys “R” Us. Going to Toys “R” Us - especially if you were going to spend a little birthday cash - was the adult equivalent of going to Las Vegas. Man, do you remember? Even in recent years, as an adult, I’d get a jolt walking into Toys “R” Us. So yes: Going to Toys “R” Us today, for a child, means going to the mall, trucking through Macy’s, and finding a display of toys that makes Target’s selection look positively decadent. I go to malls) that I discovered the horror of what the newly-relaunched Toys “R” Us is: It’s basically the size of a family room shoe-horned into Macy’s stores around the country. It wasn’t until a trip to the Oxford Valley Mall with my other daughter (What? I’ve got girls. Radical Racers Little Learners Preschooler's Best Pals Pretend Players Crafty Kids Kids at Heart Curious Kids Budding Builders Shop the Sale ToysRUs is the leading kids store for all toys, video games, dolls, action figures, learning games, building blocks and more. Fact is, I took her to Quaker Bridge Mall to see the Toys “R” Us - mostly because I wanted to see it - and we couldn’t find it. What’s almost worse is what her memory of a Toys “R” Us is going to be when she’s my age. In short: She has no memory of walking into a Toys “R” Us and having her eyes pop out of her head. What’s interesting here is the “again” part, as she was a 4-year-old when Toys “R” Us shuttered its doors. “Daddy, Toys ‘R’ Us is open again! It’s at the mall!” she told me. My 8-year-old daughter is prone to excitement, much like most 8-year-olds.īut a few weeks back, she was practically breathless after a trip to the mall with a friend and her family.
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